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The Psychology of Search: Navigational vs. DiscoveryNot all searchers are created equal. When someone opens Google, their intent falls into specific categories. Understanding the difference between a user looking for your business specifically and a user looking for any business that solves their problem is the key to conversion. This is the distinction between "Brand Intent" (Navigational) and "Near Me Intent" (Discovery). Each requires a...0 Comentários 0 Compartilhamentos 15 VisualizaçõesFaça o login para curtir, compartilhar e comentar!
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