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Sagar Wadekar added blog Other
2026-01-04 17:14:05 -

Channel Mix Mastery: Advertising Efficiency and Bed-in-a-Box Growth
A powerful convergence of consumer awareness, channel shift, and material innovation is reshaping how Americans buy and evaluate mattresses, and the effects show up across price tiers and regions. As more households prioritize sleep quality as part of overall wellness, buyers are actively trading up for cooling technologies, zoned support, and better motion isolation, while retailers streamline...

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Sagar Wadekar added blog Other
2025-12-19 10:33:40 -

Regional and Channel Nuance in the Mattress Sales Forecast
Mattress retail today is a test of trust: shoppers encounter slick visuals, overlapping specs, and constant discounts, but they convert when information is plain and promises are honored. The clearest differentiators are meaningful spec transparency, sensible trial policies, and post-purchase support. Brands that publish foam densities, coil gauge ranges, and layer-by-layer schematics give...

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Sagar Wadekar added blog Other
2026-01-02 12:03:19 -

The Rise of Smart Mattresses: A New Era of Sleep Solutions
Understanding buyer behavior is pivotal for brands competing in the expanding Mattress Market. Consumers today exhibit a sophisticated approach to selecting mattresses — balancing comfort, durability, and health benefits with price and convenience. The surge in awareness regarding sleep wellness has sharpened expectations toward products that address individual support needs and...

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