The Italy Electric Scooter Market size was valued at around USD 56.29 million in 2024 and is projected to reach USD 598 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 48.27% during the forecast period, i.e., 2025-30. According to MarkNtel Advisors Study.

Italy Electric Scooter Market Driver:

Increasing Investment in Electric Infrastructure & Ecosystem Drives the Growth – The support of the Italian government and the EU authorities has increased lately in the market to attain carbon neutrality and zero emissions by 2050, for effective management of traffic, to conserve depleting fossil fuels, reduce pollution & carbon footprint, focus on public health, and offer quality of life to the citizens.

The surging carbon emissions, depleting fossil fuels, and the need to improve public health have pushed the government to promote the adoption of electric products, including automotive, through several financial incentive programs, subsidies, and infrastructure development. For instance, the 2025 Ecobonus Program of the government invested around USD35 million and is offering subsidies of around 20-30% on the purchase of electric scooters, and additional aids to individuals while replacing their old and polluting vehicles. Similarly, at the regional level, in Abruzzo and Marche, authorities are offering additional financial aid of around USD400 and USD600, respectively, to the residents of small towns and villages, covering up to 50% of the purchase price. Additionally, the lowering of road taxation and the VAT on the ownership of electric scooters increases the adoption of electric scooters in the middle and rural areas, supporting the growth of the market in the country. 

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Key Market Reports Highlights

·        Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Italy Electric Scooter Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2024

-Historical Period: 2020 to 2023

-Forecast Period: 2025 to 2030

• By Product Type
  • Off-Road Electric Scooters – Market Size & Forecast 2025-2030, USD Million & Million Units
  • Self-Balancing Electric Scooters – Market Size & Forecast 2025-2030, USD Million & Million Units
  • Seated Electric Scooters – Market Size & Forecast 2025-2030, USD Million & Million Units
  • Others (Cargo, Kids’ Electric Scooters, etc.) – Market Size & Forecast 2025-2030, USD Million & Million Units
• By Battery Type
  • Lithium-Ion Battery – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Sealed Lead Acid Battery – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Nickel Metal Hydride Battery – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Others – Market Size & Forecast 2025–2030, USD Million & Million Units
• By Motor Power
  • <250W – Market Size & Forecast 2025–2030, USD Million & Million Units
  • 250W–500W – Market Size & Forecast 2025–2030, USD Million & Million Units
  • 500W–1,000W – Market Size & Forecast 2025–2030, USD Million & Million Units
  • 1,000W – Market Size & Forecast 2025–2030, USD Million & Million Units
• By Usage/Application
  • Commuter – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Recreational – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Logistics – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Sharing Fleets – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Others (Campus, Industrial Sites, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
• By Distribution Channel
  • Retail Offline – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Electronics Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Specialty Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Hypermarkets/Supermarkets – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Department Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Others – Market Size & Forecast 2025–2030, USD Million & Million Units
  • Retail E-Commerce – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Brand Websites – Market Size & Forecast 2025–2030, USD Million & Million Units
    • Third-Party Platforms – Market Size & Forecast 2025–2030, USD Million & Million Units
• By End-User
  • Individual– Market Size & Forecast 2025–2030, USD Million & Million Units
  • Commercial (Sharing, Rentals, Delivery, Corporate) – Market Size & Forecast 2025–2030, USD Million & Million Units 

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including - Askoll EVA S.p.A., Ducati Urban e-Mobility, Nilox (Esprinet Group), Segway-Ninebot Italy, Micro Mobility Systems Italy, Xiaomi Italy, Horwin Italy, Evercross, E-TWOW Italy looking forward to strengthening their market positions.

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