Education And Learning Analytics Market Summary

The global education and learning analytics market size was valued at USD 7.09 billion in 2023 and is projected to reach USD 30.96 billion by 2030, growing at a CAGR of 23.3% from 2024 to 2030. This substantial growth reflects the increasing integration of data analytics across educational and corporate learning environments. Increasing emphasis on data-driven decision-making, adoption of e-learning techniques in educational institutions and enterprises worldwide, and a strong focus on personalized learning are the key factors driving the market growth, as organizations seek to improve learning efficiency and outcomes.

Analytics provide actionable insights to optimize learning outcomes, resource allocation, and institutional performance by analyzing learner behavior, engagement patterns, and performance metrics. These insights help educators and organizations tailor learning content, identify knowledge gaps, and enhance instructional strategies. Further technological advancements in analytics software and the rapidly advancing education technology sector in developing economies worldwide are notable factors expected to propel steady demand for these solutions over the forecast period, as digital infrastructure and online learning adoption continue to expand.

Key Market Trends & Insights

• North America led the market with a revenue share of 36.9% in 2023, supported by early adoption of advanced learning technologies, strong digital infrastructure, and high investments in both education and corporate training programs.
• Asia Pacific is expected to register the fastest CAGR of 25.9% during the forecast period, driven by rapid digital transformation, increasing internet penetration, growing student populations, and expanding adoption of e-learning platforms across emerging economies.
• Based on component, the software component accounted for the highest market share of 76.8% in 2023, as analytics platforms, dashboards, and learning management system integrations form the core of data-driven learning solutions.
• In terms of deployment, on-premises deployment accounted for a larger revenue share in 2023, due to data security concerns and the preference of large institutions and enterprises for greater control over their analytics infrastructure.
• Based on end use, the enterprises segment is expected to grow at the fastest CAGR during the forecast period, as organizations increasingly adopt learning analytics to enhance workforce training, performance management, and skill development initiatives.

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Market Size & Forecast

• 2023 Market Size: USD 7.09 Billion
• 2030 Projected Market Size: USD 30.96 Billion
• CAGR (2024-2030): 23.3%
• North America: Largest market in 2023
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

Some key companies involved in the education and learning analytics market include Oracle, SAS Institute Inc., and Jenzabar, Inc., among others.

• SAS Institute Inc. is a multinational software services and analytics solutions company. The company has gained prominence in the market for its data analytics software, SAS. SAS offers its services in over 56 countries in the education analytics sector. In the K-12 education segment, SAS offers Education Visualization and Analytics Solution (EVAAS), which has assisted student growth and improved attendance. In addition, SAS offers solutions for student success, educator workforce development, school performance management, P-20 data systems, and education financial management. SAS offers similar solutions in the higher education sector.
• Oracle is a multinational software and cloud technology company. The company is well-known worldwide for its software solutions in enterprise resource planning (ERP), customer relationship management (CRM), and other similar products. The company offers several cloud-based solutions for the higher education sector, such as Oracle Cloud Student, a unified platform for various student activities; Oracle Cloud HCM for faculty and staff management; Oracle Cloud ERP for institutional growth; and various other solutions to provide holistic solutions to educational institutions.

Key Players

• Anthology Inc.
• CIVITAS LEARNING, INC.
• Instructure, Inc.
• Jenzabar, Inc.
• Oracle
• PowerSchool
• QlikTech International AB
• Salesforce, Inc.
• SAP SE
• SAS Institute Inc.

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Conclusion

The education and learning analytics market is experiencing rapid growth driven by the shift toward data-driven learning and personalized education models. Advancements in analytics software and expanding adoption of e-learning platforms are enhancing decision-making and learning outcomes. Regional trends highlight North America’s market leadership and Asia Pacific’s high growth potential. The dominance of software solutions and rising enterprise adoption reflect evolving learning needs across sectors. Overall, continued digital transformation and investment in education technology are expected to sustain strong market growth through the forecast period.